Hello! I'm Vibs. With a PhD in behaviour change, an MSc in science communication, and a BSc in ecology, I help purpose-led organisations use behavioural science to drive tangible, meaningful change.
Hello! I'm Vibs. With a PhD in behaviour change, an MSc in science communication, and a BSc in ecology, I help purpose-led organisations use behavioural science to drive tangible, meaningful change.
I can help you with:
I can help you with:
Behaviour change solutions
I can help you understand why people behave the way they do, and how to shift behaviours to support positive outcomes.
Science communication and review
I help you communicate information with clarity and accessibility, without losing nuance or rigour.
Workshops and capacity-building
From introductory behavioural science sessions to customised deep-dives, tailored to your specific topic of interest.
Under development, coming soon!
Workshops and capacity-building
From introductory behavioural science sessions to customised deep-dives, tailored to your specific topic of interest.
Under development,
coming soon!
From healthier choices to more sustainable systems, achieving lasting change on complex social challenges starts with understanding human behaviour.
Behavioural science reveals what drives behaviour and helps make positive change easier, more effective, and more enduring.
A bit about me…
I am an ecologist turned environmental psychologist and science communicator, specialising in dietary and pro-environmental behaviour change and applied behavioural interventions. I have almost 10 years of experience in research, behaviour change, communications, and advocacy.
Some of my favourite achievements include:
Running applied behaviour change interventions in several countries;
Publishing an article on Food Ethics in the UN SDG encyclopedia;
Creating fun, interactive educational resources for children on topics such as how jellyfish sting and the function of blubber (using a rubber glove and some ice water!);
Being shortlisted for National PhD Student of the Year for FindaMasters Postgrad Awards;
Fostering stray and abandoned cats and kittens, taking responsibility for their health and happiness.
Education & Qualifications
PhD
Environmental Psychology
PhD
Environmental Psychology
MSc
Science Communication
MSc
Science Communication
Diploma
Proofreading & Editing
Diploma
Proofreading & Editing
BSc
Ecology
BSc
Ecology
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Peer-reviewed research studies
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Years experience in research and advocacy
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Project countries
"I appreciate Vibs' positive attitude and open communication - it fosters a sense of connection and ease in working and communicating with one another."
Urban Research Lead
World Benchmarking Alliance
"I have had the pleasure of working with Vibs on a number of occasions, and she has been professional and patient throughout. She has communicated effectively and efficiently and been receptive to feedback and suggestions from myself and the team on what works best within our outlets and with our managers."
Head of Development
University of Sheffield SU
"Vibs consistently elevates the quality of our work while supporting those she works alongside. Her combination of technical skill, drive, and teamwork would benefit any organization."
Nature Research Lead
World Benchmarking Alliance
"I have reviewed many theses and until this date have never ‘accepted as is’ but I guess there is a first time for everything! I am really impressed by this thesis and look forward to seeing it in print so I can share it with colleagues and students."
Anonymous MSc Thesis Examiner
"I have lost count at the number of theses I have marked…usually it is a task that is not relished and avoided for as long as possible. However that was not the case for this thesis; it stands out far and away as the best I have ever read. I could not put it down once I started reading and I learned a lot, as well as enjoying the read."
Anonymous MSc Thesis Examiner
"Vibs' depth of expertise gives her work clarity, rigour, and confidence."
Research Manager
World Benchmarking Alliance
"Vibs is flexible, accurate, and self-organised. Her help in preparing slide decks, datasets, and insights on the topic of protein diversification helped a lot in shaping our strategic goals."
Engagement Manager
World Benchmarking Alliance
"Thanks so much for delivering such a great talk - a fab start to SusSEd and seemed to get a really good response from attendees!"
Sustainability Coordinator
University of Sheffield
"I appreciate Vibs' positive attitude and open communication - it fosters a sense of connection and ease in working and communicating with one another."
Urban Research Lead
World Benchmarking Alliance
"I have had the pleasure of working with Vibs on a number of occasions, and she has been professional and patient throughout. She has communicated effectively and efficiently and been receptive to feedback and suggestions from myself and the team on what works best within our outlets and with our managers."
Head of Development
University of Sheffield SU
"Vibs consistently elevates the quality of our work while supporting those she works alongside. Her combination of technical skill, drive, and teamwork would benefit any organization."
Nature Research Lead
World Benchmarking Alliance
"I have reviewed many theses and until this date have never ‘accepted as is’ but I guess there is a first time for everything! I am really impressed by this thesis and look forward to seeing it in print so I can share it with colleagues and students."
Anonymous MSc Thesis Examiner
"I have lost count at the number of theses I have marked…usually it is a task that is not relished and avoided for as long as possible. However that was not the case for this thesis; it stands out far and away as the best I have ever read. I could not put it down once I started reading and I learned a lot, as well as enjoying the read."
Anonymous MSc Thesis Examiner
"Vibs' depth of expertise gives her work clarity, rigour, and confidence."
Research Manager
World Benchmarking Alliance
"Vibs is flexible, accurate, and self-organised. Her help in preparing slide decks, datasets, and insights on the topic of protein diversification helped a lot in shaping our strategic goals."
Engagement Manager
World Benchmarking Alliance
"Thanks so much for delivering such a great talk - a fab start to SusSEd and seemed to get a really good response from attendees!"
Sustainability Coordinator
University of Sheffield
"I appreciate Vibs' positive attitude and open communication - it fosters a sense of connection and ease in working and communicating with one another."
Urban Research Lead
World Benchmarking Alliance
"I have had the pleasure of working with Vibs on a number of occasions, and she has been professional and patient throughout. She has communicated effectively and efficiently and been receptive to feedback and suggestions from myself and the team on what works best within our outlets and with our managers."
Head of Development
University of Sheffield SU
"Vibs consistently elevates the quality of our work while supporting those she works alongside. Her combination of technical skill, drive, and teamwork would benefit any organization."
Nature Research Lead
World Benchmarking Alliance
"I have reviewed many theses and until this date have never ‘accepted as is’ but I guess there is a first time for everything! I am really impressed by this thesis and look forward to seeing it in print so I can share it with colleagues and students."
Anonymous MSc Thesis Examiner
"I have lost count at the number of theses I have marked…usually it is a task that is not relished and avoided for as long as possible. However that was not the case for this thesis; it stands out far and away as the best I have ever read. I could not put it down once I started reading and I learned a lot, as well as enjoying the read."
Anonymous MSc Thesis Examiner
"Vibs' depth of expertise gives her work clarity, rigour, and confidence."
Research Manager
World Benchmarking Alliance
"Vibs is flexible, accurate, and self-organised. Her help in preparing slide decks, datasets, and insights on the topic of protein diversification helped a lot in shaping our strategic goals."
Engagement Manager
World Benchmarking Alliance
"Thanks so much for delivering such a great talk - a fab start to SusSEd and seemed to get a really good response from attendees!"
Sustainability Coordinator
University of Sheffield
"I appreciate Vibs' positive attitude and open communication - it fosters a sense of connection and ease in working and communicating with one another."
Urban Research Lead
World Benchmarking Alliance
"I have had the pleasure of working with Vibs on a number of occasions, and she has been professional and patient throughout. She has communicated effectively and efficiently and been receptive to feedback and suggestions from myself and the team on what works best within our outlets and with our managers."
Head of Development
University of Sheffield SU
"Vibs consistently elevates the quality of our work while supporting those she works alongside. Her combination of technical skill, drive, and teamwork would benefit any organization."
Nature Research Lead
World Benchmarking Alliance
"I have reviewed many theses and until this date have never ‘accepted as is’ but I guess there is a first time for everything! I am really impressed by this thesis and look forward to seeing it in print so I can share it with colleagues and students."
Anonymous MSc Thesis Examiner
"I have lost count at the number of theses I have marked…usually it is a task that is not relished and avoided for as long as possible. However that was not the case for this thesis; it stands out far and away as the best I have ever read. I could not put it down once I started reading and I learned a lot, as well as enjoying the read."
Anonymous MSc Thesis Examiner
"Vibs' depth of expertise gives her work clarity, rigour, and confidence."
Research Manager
World Benchmarking Alliance
"Vibs is flexible, accurate, and self-organised. Her help in preparing slide decks, datasets, and insights on the topic of protein diversification helped a lot in shaping our strategic goals."
Engagement Manager
World Benchmarking Alliance
"Thanks so much for delivering such a great talk - a fab start to SusSEd and seemed to get a really good response from attendees!"
Sustainability Coordinator
University of Sheffield
"I appreciate Vibs' positive attitude and open communication - it fosters a sense of connection and ease in working and communicating with one another."
Urban Research Lead
World Benchmarking Alliance
"I have had the pleasure of working with Vibs on a number of occasions, and she has been professional and patient throughout. She has communicated effectively and efficiently and been receptive to feedback and suggestions from myself and the team on what works best within our outlets and with our managers."
Head of Development
University of Sheffield SU
"Vibs consistently elevates the quality of our work while supporting those she works alongside. Her combination of technical skill, drive, and teamwork would benefit any organization."
Nature Research Lead
World Benchmarking Alliance
"I have reviewed many theses and until this date have never ‘accepted as is’ but I guess there is a first time for everything! I am really impressed by this thesis and look forward to seeing it in print so I can share it with colleagues and students."
Anonymous MSc Thesis Examiner
"I have lost count at the number of theses I have marked…usually it is a task that is not relished and avoided for as long as possible. However that was not the case for this thesis; it stands out far and away as the best I have ever read. I could not put it down once I started reading and I learned a lot, as well as enjoying the read."
Anonymous MSc Thesis Examiner
"Vibs' depth of expertise gives her work clarity, rigour, and confidence."
Research Manager
World Benchmarking Alliance
"Vibs is flexible, accurate, and self-organised. Her help in preparing slide decks, datasets, and insights on the topic of protein diversification helped a lot in shaping our strategic goals."
Engagement Manager
World Benchmarking Alliance
"Thanks so much for delivering such a great talk - a fab start to SusSEd and seemed to get a really good response from attendees!"
Sustainability Coordinator
University of Sheffield
"I appreciate Vibs' positive attitude and open communication - it fosters a sense of connection and ease in working and communicating with one another."
Urban Research Lead
World Benchmarking Alliance
"I have had the pleasure of working with Vibs on a number of occasions, and she has been professional and patient throughout. She has communicated effectively and efficiently and been receptive to feedback and suggestions from myself and the team on what works best within our outlets and with our managers."
Head of Development
University of Sheffield SU
"Vibs consistently elevates the quality of our work while supporting those she works alongside. Her combination of technical skill, drive, and teamwork would benefit any organization."
Nature Research Lead
World Benchmarking Alliance
"I have reviewed many theses and until this date have never ‘accepted as is’ but I guess there is a first time for everything! I am really impressed by this thesis and look forward to seeing it in print so I can share it with colleagues and students."
Anonymous MSc Thesis Examiner
"I have lost count at the number of theses I have marked…usually it is a task that is not relished and avoided for as long as possible. However that was not the case for this thesis; it stands out far and away as the best I have ever read. I could not put it down once I started reading and I learned a lot, as well as enjoying the read."
Anonymous MSc Thesis Examiner
"Vibs' depth of expertise gives her work clarity, rigour, and confidence."
Research Manager
World Benchmarking Alliance
"Vibs is flexible, accurate, and self-organised. Her help in preparing slide decks, datasets, and insights on the topic of protein diversification helped a lot in shaping our strategic goals."
Engagement Manager
World Benchmarking Alliance
"Thanks so much for delivering such a great talk - a fab start to SusSEd and seemed to get a really good response from attendees!"
Sustainability Coordinator
University of Sheffield
"I appreciate Vibs' positive attitude and open communication - it fosters a sense of connection and ease in working and communicating with one another."
Urban Research Lead
World Benchmarking Alliance
"I have had the pleasure of working with Vibs on a number of occasions, and she has been professional and patient throughout. She has communicated effectively and efficiently and been receptive to feedback and suggestions from myself and the team on what works best within our outlets and with our managers."
Head of Development
University of Sheffield SU
"Vibs consistently elevates the quality of our work while supporting those she works alongside. Her combination of technical skill, drive, and teamwork would benefit any organization."
Nature Research Lead
World Benchmarking Alliance
"I have reviewed many theses and until this date have never ‘accepted as is’ but I guess there is a first time for everything! I am really impressed by this thesis and look forward to seeing it in print so I can share it with colleagues and students."
Anonymous MSc Thesis Examiner
"I have lost count at the number of theses I have marked…usually it is a task that is not relished and avoided for as long as possible. However that was not the case for this thesis; it stands out far and away as the best I have ever read. I could not put it down once I started reading and I learned a lot, as well as enjoying the read."
Anonymous MSc Thesis Examiner
"Vibs' depth of expertise gives her work clarity, rigour, and confidence."
Research Manager
World Benchmarking Alliance
"Vibs is flexible, accurate, and self-organised. Her help in preparing slide decks, datasets, and insights on the topic of protein diversification helped a lot in shaping our strategic goals."
Engagement Manager
World Benchmarking Alliance
"Thanks so much for delivering such a great talk - a fab start to SusSEd and seemed to get a really good response from attendees!"
Sustainability Coordinator
University of Sheffield
"I appreciate Vibs' positive attitude and open communication - it fosters a sense of connection and ease in working and communicating with one another."
Urban Research Lead
World Benchmarking Alliance
"I have had the pleasure of working with Vibs on a number of occasions, and she has been professional and patient throughout. She has communicated effectively and efficiently and been receptive to feedback and suggestions from myself and the team on what works best within our outlets and with our managers."
Head of Development
University of Sheffield SU
"Vibs consistently elevates the quality of our work while supporting those she works alongside. Her combination of technical skill, drive, and teamwork would benefit any organization."
Nature Research Lead
World Benchmarking Alliance
"I have reviewed many theses and until this date have never ‘accepted as is’ but I guess there is a first time for everything! I am really impressed by this thesis and look forward to seeing it in print so I can share it with colleagues and students."
Anonymous MSc Thesis Examiner
"I have lost count at the number of theses I have marked…usually it is a task that is not relished and avoided for as long as possible. However that was not the case for this thesis; it stands out far and away as the best I have ever read. I could not put it down once I started reading and I learned a lot, as well as enjoying the read."
Anonymous MSc Thesis Examiner
"Vibs' depth of expertise gives her work clarity, rigour, and confidence."
Research Manager
World Benchmarking Alliance
"Vibs is flexible, accurate, and self-organised. Her help in preparing slide decks, datasets, and insights on the topic of protein diversification helped a lot in shaping our strategic goals."
Engagement Manager
World Benchmarking Alliance
"Thanks so much for delivering such a great talk - a fab start to SusSEd and seemed to get a really good response from attendees!"
Sustainability Coordinator
University of Sheffield
"I appreciate Vibs' positive attitude and open communication - it fosters a sense of connection and ease in working and communicating with one another."
Urban Research Lead
World Benchmarking Alliance
"I have had the pleasure of working with Vibs on a number of occasions, and she has been professional and patient throughout. She has communicated effectively and efficiently and been receptive to feedback and suggestions from myself and the team on what works best within our outlets and with our managers."
Head of Development
University of Sheffield SU
"Vibs consistently elevates the quality of our work while supporting those she works alongside. Her combination of technical skill, drive, and teamwork would benefit any organization."
Nature Research Lead
World Benchmarking Alliance
"I have reviewed many theses and until this date have never ‘accepted as is’ but I guess there is a first time for everything! I am really impressed by this thesis and look forward to seeing it in print so I can share it with colleagues and students."
Anonymous MSc Thesis Examiner
"I have lost count at the number of theses I have marked…usually it is a task that is not relished and avoided for as long as possible. However that was not the case for this thesis; it stands out far and away as the best I have ever read. I could not put it down once I started reading and I learned a lot, as well as enjoying the read."
Anonymous MSc Thesis Examiner
"Vibs' depth of expertise gives her work clarity, rigour, and confidence."
Research Manager
World Benchmarking Alliance
"Vibs is flexible, accurate, and self-organised. Her help in preparing slide decks, datasets, and insights on the topic of protein diversification helped a lot in shaping our strategic goals."
Engagement Manager
World Benchmarking Alliance
"Thanks so much for delivering such a great talk - a fab start to SusSEd and seemed to get a really good response from attendees!"
Sustainability Coordinator
University of Sheffield
"I appreciate Vibs' positive attitude and open communication - it fosters a sense of connection and ease in working and communicating with one another."
Urban Research Lead
World Benchmarking Alliance
"I have had the pleasure of working with Vibs on a number of occasions, and she has been professional and patient throughout. She has communicated effectively and efficiently and been receptive to feedback and suggestions from myself and the team on what works best within our outlets and with our managers."
Head of Development
University of Sheffield SU
"Vibs consistently elevates the quality of our work while supporting those she works alongside. Her combination of technical skill, drive, and teamwork would benefit any organization."
Nature Research Lead
World Benchmarking Alliance
"I have reviewed many theses and until this date have never ‘accepted as is’ but I guess there is a first time for everything! I am really impressed by this thesis and look forward to seeing it in print so I can share it with colleagues and students."
Anonymous MSc Thesis Examiner
"I have lost count at the number of theses I have marked…usually it is a task that is not relished and avoided for as long as possible. However that was not the case for this thesis; it stands out far and away as the best I have ever read. I could not put it down once I started reading and I learned a lot, as well as enjoying the read."
Anonymous MSc Thesis Examiner
"Vibs' depth of expertise gives her work clarity, rigour, and confidence."
Research Manager
World Benchmarking Alliance
"Vibs is flexible, accurate, and self-organised. Her help in preparing slide decks, datasets, and insights on the topic of protein diversification helped a lot in shaping our strategic goals."
Engagement Manager
World Benchmarking Alliance
"Thanks so much for delivering such a great talk - a fab start to SusSEd and seemed to get a really good response from attendees!"
Sustainability Coordinator
University of Sheffield
"I appreciate Vibs' positive attitude and open communication - it fosters a sense of connection and ease in working and communicating with one another."
Urban Research Lead
World Benchmarking Alliance
"I have had the pleasure of working with Vibs on a number of occasions, and she has been professional and patient throughout. She has communicated effectively and efficiently and been receptive to feedback and suggestions from myself and the team on what works best within our outlets and with our managers."
Head of Development
University of Sheffield SU
"Vibs consistently elevates the quality of our work while supporting those she works alongside. Her combination of technical skill, drive, and teamwork would benefit any organization."
Nature Research Lead
World Benchmarking Alliance
"I have reviewed many theses and until this date have never ‘accepted as is’ but I guess there is a first time for everything! I am really impressed by this thesis and look forward to seeing it in print so I can share it with colleagues and students."
Anonymous MSc Thesis Examiner
"I have lost count at the number of theses I have marked…usually it is a task that is not relished and avoided for as long as possible. However that was not the case for this thesis; it stands out far and away as the best I have ever read. I could not put it down once I started reading and I learned a lot, as well as enjoying the read."
Anonymous MSc Thesis Examiner
"Vibs' depth of expertise gives her work clarity, rigour, and confidence."
Research Manager
World Benchmarking Alliance
"Vibs is flexible, accurate, and self-organised. Her help in preparing slide decks, datasets, and insights on the topic of protein diversification helped a lot in shaping our strategic goals."
Engagement Manager
World Benchmarking Alliance
"Thanks so much for delivering such a great talk - a fab start to SusSEd and seemed to get a really good response from attendees!"
Sustainability Coordinator
University of Sheffield
"I appreciate Vibs' positive attitude and open communication - it fosters a sense of connection and ease in working and communicating with one another."
Urban Research Lead
World Benchmarking Alliance
"I have had the pleasure of working with Vibs on a number of occasions, and she has been professional and patient throughout. She has communicated effectively and efficiently and been receptive to feedback and suggestions from myself and the team on what works best within our outlets and with our managers."
Head of Development
University of Sheffield SU
"Vibs consistently elevates the quality of our work while supporting those she works alongside. Her combination of technical skill, drive, and teamwork would benefit any organization."
Nature Research Lead
World Benchmarking Alliance
"I have reviewed many theses and until this date have never ‘accepted as is’ but I guess there is a first time for everything! I am really impressed by this thesis and look forward to seeing it in print so I can share it with colleagues and students."
Anonymous MSc Thesis Examiner
"I have lost count at the number of theses I have marked…usually it is a task that is not relished and avoided for as long as possible. However that was not the case for this thesis; it stands out far and away as the best I have ever read. I could not put it down once I started reading and I learned a lot, as well as enjoying the read."
Anonymous MSc Thesis Examiner
"Vibs' depth of expertise gives her work clarity, rigour, and confidence."
Research Manager
World Benchmarking Alliance
"Vibs is flexible, accurate, and self-organised. Her help in preparing slide decks, datasets, and insights on the topic of protein diversification helped a lot in shaping our strategic goals."
Engagement Manager
World Benchmarking Alliance
"Thanks so much for delivering such a great talk - a fab start to SusSEd and seemed to get a really good response from attendees!"
Sustainability Coordinator
University of Sheffield
